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Indiana University Northwest

Office of Marketing and Communications

IU Northwest alumni chapters encourage ‘Lifelong Learning’ during seminar May 23

South Shore marketing campaign of 1920s is topic of educational presentation


Published: 

Media Contact

Emily Banas
Office of Marketing and Communications
980-6536
ebanas@iun.edu

Erika Rose
Office of Marketing and Communications
981-4358
erikrose@iun.edu

The Indiana University Northwest Alumni Association and the Indiana University Alumni Association - Lakeshore Region Chapter are here to help you achieve your learning objectives and goals through a series of free “Lifelong Learning” seminars open to the general community, as well as to IU Northwest students, faculty, staff and alumni.

Wednesday, May 23: “Moonlight in Duneland: The Story of the South Shore Line’s 1920s Poster Campaign”

5:30 p.m. Reception

6 p.m. Presentation

John W. Anderson Library Conference Center, Room 105ABC

Ronald D. Cohen, Ph.D., and Stephen G. McShane, co-authors of the book Moonlight in Duneland: The Illustrated Story of the Chicago South Shore and South Bend Railroad, will discuss the South Shore’s marketing campaign of the 1920s, which contributed significantly to the enormous success of the railroad prior to the Great Depression. 

Illustrated with slides, the authors will trace the origin of the poster campaign as part of a larger strategy to increase ridership and fuel economic growth in Northwest Indiana through tourism and business development.  The event will include the display of select, original 1920s posters preserved in IU Northwest’s Calumet Regional Archives.

For more information, or to reserve your seat, contact the IU Northwest Office of Alumni Relations at (219) 980-6769 or alumninw@iun.edu.