Preparing decision makers for the challenges involved in preventing emergencies, dealing with them efficiently when they occur and recovering from them when they are resolved is the outline for the crisis management course offered at IU Northwest. A key element of the course is to correct the misperception that most crises are caused by accidents, chemical or oil spills or workplace violence. Surveys show that during the decade of the 90s, most -- about 20 percent -- of crises are linked to mismanagement. Over the decade, a majority of crises were in the non-manufacturing sector of the economy, reflecting our nation's growing transition to a service economy.
Most crises are neither sudden nor accidental. Many, in fact, involve questionable, unethical or illegal activities by someone within the organization or by people who interact with the organization. Not only is the problem existent, but someone in the organization knows, or has neglected to know, of its existence. This course will explore how such situations can exist and how many of the them can be remedied.
The course is designed to meet the requirements as an elective course for MBA candidates, although neither grades nor credit hours will be awarded. The course is open to all students, as well as the general public. Each student will receive a certificate of completion.
Students will work individually and on teams to create a crisis management plan, learn how to staff crisis teams and learn how deal with the media according to Dawn Kesic, director of the Center for Management Development at IU Northwest. Each team member will have an opportunity to do videotaped media interviews for playback during mock crisis exercises.
Professor George P. Miga will instruct the course. Miga has taught in the School of Business and Economics sine 1997 and has been a crisis management and media relations consultant for major corporations in North and South America, Europe, Southeast Asia and the Far East. He has served as a speaker and lecturer on emergency response planning, media relations, speaker training, senior executive leadership and business presentations.
The intensive five-day course is held on consecutive Saturdays beginning on Jan. 18 through Feb. 15. The cost is $425. To register, please call Wendy Kennedy at (219) 980-6862.