For Immediate Release
All Zones
April 11, 2000
For More Information Contact:
Roxane M. Geraci at (219) 980-6686
Indiana University Northwest
Office of Marketing and Communications
Fundraising Essentials Begins April 18

A three-day Fundraising Essentials adult education class is beingoffered by Indiana University NorthwestísDivision of Continuing Studiesfor three consecutive Tuesdays on April 18, April 25 and May 2.

During the class, students will study strategies for an annual funddrive, corporate and foundation giving, special events, capital development,deferred giving, and major gifts. Students will learn how to incorporatethese strategies into a comprehensive fundraising plan while exploringwhat motivates donors to give to an organization. Understanding what determinesorganizational readiness for fundraising, board member involvement anddevelopment of a case for support will also be addressed. Prospect cultivationand gift stewardship will conclude the course.

The Fundraising Essentials course will be from 7 to 9 p.m. andthe fee is $99 for the three classes. More information is by telephoneat 219-980-6806, emailat, or go to the web at

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