For Immediate Release
All Zones
November 13, 2000

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Office of Marketing and Communications

Tearing Down the Walls of Secrecy at Philip Morris

One of the first “whistle blowers” and a key government witness againstthe tobacco industry, Dr. Victor DeNoble, will speak on Tearing Downthe Wall of Secrecy at PhilipMorris at Indiana University Northweston Nov. 20 from 4 to 6 p.m. in the campus’ SavannahCenter Auditorium. During the presentation, he will give a personalaccount of the research within the tobacco industry demonstrating the addictiveaffects of nicotine. The former researcher for Philip Morris will alsoexplain the nature of nicotine addiction and the newest available medicaltreatments for smokers.

Dr. DeNoble was recruited by tobacco giant, Philip Morris, to developa safer cigarette in the 1980s. In his top-secret lab, DeNoble studiednicotine’s affects on animals and eventually succeeded in developing asafer nicotine substitute. After DeNoble’s lab was seized and after hewas fired from Philip Morris, he became one of the first “whistle blowers”to begin “tearing down the wall of secrecy built by the tobacco industry.”DeNoble also became a key witness in the federal government’s case againstthe tobacco industry and has testified before Congress, the FDA, and VicePresident Al Gore’s Tobacco Settlement Committee. He has appeared on numeroustelevision shows including 60 Minutes, Dateline and David Brinkley.

Sponsored by the Departmentof Respiratory Therapy at Indiana University Northwest and by SmokefreeIndiana, a coalition of health promotion specialists who work in thecommunity to reduce tobacco use, the program is open to the community freeof charge. Registration begins at 4 p.m. with DeNoble’s presentation startingat 4:30 p.m. There will also be time for discussion. Contact hours fornurses and respiratory therapists can be applied with more informationavailable at Smokefree Indiana at 219-464-6823. More information on TearingDown the Wall of Secrecy at Philip Morris is also available with SmokefreeIndiana or with IU Northwest’s Department of Respiratory Therapy at 219-980-6508.  

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