Subir Bandyopadhyay
Professor Tenured / Tenure-Track
Classes - Website
Dunes Medical/Professional Bldg. 1116
[[sbandyop]]
(219)980-6900
Education:
Areas of Expertise:
- Retail Strategy
- Marketing Models
- E-Marketing
- Global Marketing
- Marketing
Professional Activities:
Dr. Bandyopadhyay came to IUN from the University of Ottawa & McGill University. He has taught many courses including Consumer Behavior, Marketing Management, Advertising, E-Marketing, and International Marketing at the Bachelor's, Master's, and Doctoral levels. He has also taught courses in the Far East. He has won several prestigious teaching awards & been awarded Honorary Professorships by the X'ian Statistical Institute and Renmin University in China. His research interests are in the areas of economic and econometric modeling in marketing, retailing, e-marketing, and global marketing. He has published in many reputed marketing journals such as Marketing Science, Marketing Management, Journal of Product & Brand Management, Journal of Retailing and Consumer Services, Quarterly Journal of Electronic Commerce, and International Journal of Advertising.
