Professional
Activities:
Dr. Bandyopadhyay came to IUN from the University of Ottawa & McGill
University. He has taught many courses including Consumer Behavior,
Marketing Management, Advertising, E-Marketing, and International
Marketing at the Bachelor's, Master's, and Doctoral levels. He
has also taught courses in the Far East. He has won several prestigious
teaching awards & been awarded Honorary Professorships by
the X'ian Statistical Institute and Renmin University in China.
His research interests are in the areas of economic and econometric
modeling in marketing, retailing, e-marketing, and global marketing.
He has published in many reputed marketing journals such as Marketing
Science, Marketing Management, Journal of Product & Brand
Management, Journal of Retailing and Consumer Services, Quarterly
Journal of Electronic Commerce, and International Journal of
Advertising.
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