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Heading tags give the user a clear idea of what the page content is about. Today's users of the web, skim pages by reading the different heading tags on a page. It is important to use headings to show the document structure and it's also important for a web page to have properly structure content for accessibilty devices.

Example of a heading structure:

Heading 1 : <h1>

Should be used for main headings. 

Heading 2 : <h2>

Used after <h1> to designate second most important content on a page.

Heading 3 : <h3>

Used after <h3> to designate third most important content on a page.

Heading 4 : <h4>

Used after <h3> to designate fourth most important content on a page.

For more information regarding heading structure, please visit

Alternative text for Images

Alternative Text or  Alt text is alternative information for those people who have either chosen to disable images in their browsers and those who simply are unable to see the images.

Alt Text should describe what the image is about, because blind and visually impaired people otherwise won’t know what the image is for. 

The alt tag is used by screen readers, in assisiting the blind and visually impaired people to tell them what is on the image.

**All images need to have descriptive alternative text. Avoid using charts or tables as an image.

For more information regarding alternative text, please visit

iun student Sarah Smith graduates with honors
alt text ex: iun student sarah smith graduates with honors

Link informative text, not URLS

  • Avoid putting URL’s in content
  • Instead hyperlink informative text


You can find more information on our Faculty handbook 2014-2015 academic year


You can find more information on our Faculty handbook 2014-2015 academic year

In some cases the URL maybe needed if the url is a brand: or


All documents need to be accessible to those who have disabilities.

  • Microsoft Word 
  • Microsft Excel
  • Microsoft Powerpoint
  • Adobe PDF's

Additional Resources

Micorsoft Accessibility training for Word , Excel, PowerPoint and Outlook

Microsoft Office Accessibility Center - Resources for people with disabilities.