Indiana University Northwest

BUS-W100 Syllubus


Indiana University Northwest

School of Business & Economics




W:100 – Introduction to Business Administration
Sometime in the Future


Instructor Name:  Steve Dunphy, Ph.D.
Phone: 219-980-6901


See the **Course Guide/Schedule**for
session themes, readings, resources, and all assignment due dates.

Course Description

Business administration is presented from the standpoint of a manager of a business firm operating in the contemporary economic, political and social environment.  In that endeavor, this course provides an overall picture of business operations including the environment of business, trends in business today, management & organization, human resources, marketing, information for business strategy and finance.  These specialized fields within the business rubric shall be analyzed.  Finally, the role of business in today’s emerging society shall be examined.   

Course Goals and Objectives

1.  To broaden the understanding of the American free enterprise system.

2. To examine how businesses operate in our modern political, social and economic environment.

3.  To provide a general background in the elements and characteristics of business enterprise.

4.  To clarify the role of profits in our economic system.

5.  To analyze the many aspect of business functions such as management, organization, human relations, marketing, accounting, finance, and ethics.

6.  To analyze the methods and procedures used by people in business to arrive at effective decisions.

7.  To expand and enrich your business vocabulary.

8.  To create an awareness of the varied career opportunities in business and aid in selecting a vocation or enhancing the vocation already selected.

9.  To develop an ability to articulate the influence of political, social, legal and regulatory, environmental and technological issues on business decisions.

Course Materials 

Business Essentials by Ebert, R. & Griffin, R. (2013), 9th Edition.  New York, New York, Pearson.  ISBN #13:978-0-13-266402-8.

Grading Information 

Grades will be determined as shown in the following assignment chart.  Detailed descriptions of assignments are available below and from the assignment links in the chart. Due dates are detailed in the Course Schedule.

Final Grade:  Your final grade will be calculated as follows:                                                                                                                                      

A=93-100         B+=87-89.99    B-=80-82.99      C+=77-79.99

A-=90-92.99     B=83-86.99      C=73-76.99        C-=70-72.99    D=60-69.99       F=<60


                        Grading Components:


(A) Assess-      Test 1, Chapters 1-6, 25%

ment Exer-     Test 2, Chapters 7-11, 25%

cises (75%)     Test 3, Chapters 12-16, 25%


(B) Business

News (10%)   Students shall use the Microsoft Office Suite to construct a “Business Newsletter.” Today’s business stakeholders need timely and functional information about effective business practices.  Students shall be given the opportunity to explain modern, business practices through the use of a one page (front page) newsletter using the pre-designed template on Microsoft Publisher.  Rules for correct grammar, syntax, spelling, capitalization, and punctuation must be observed when composing the             business newsletter.  Papers must be the sole work of the student (without outside writing or editing assistance).  The newsletter must include text art, contoured text, an imbedded Microsoft Excel chart, an Internet graphics file and       multiple columns.

Students may think of themselves as management consultants.  Their task is to communicate relevant practices, techniques and procedures to the various business stakeholders about the following topics:


Topic of the Newsletter

1, 19, 35

The Environment of Business.

2, 20, 36

Being ethical and socially responsible.

3, 21, 37

Exploring global business.

4, 22, 38

Choosing a form of business ownership.

5, 23, 39

Small business, entrepreneurship and franchises.

6, 24, 40

Understanding the management process.

7, 25, 41

Creating a flexible organization.

8, 26, 42

Producing quality goods and services.

9, 27, 43

Attracting and retaining the best employees.

10, 28, 44

Motivating and satisfying employees and teams.

11, 29, 45

Building customer relationships through effective marketing.

12, 30, 46

Creating and pricing products that satisfy customers.

13, 31, 47

Distributing and Promoting Products.

14, 32, 48

Understanding Information and e-business.

15, 33

Using accounting information.

16, 34

Understanding money, banking and credit.

Email the newsletter at the end of the semester to



C) My             The MyBizLab website can be accessed by going to and

BizLab            inputting the username and passcode that accompanies the textbook.  There are

 (15%)             16 MyBizLab exercises, one for each chapter.  Some of these exercises involve posting in various chat rooms and/or forums with topics linked to the chapter. Please complete 15 of the 16 exercises and email them to to receive full credit.



Performance Criteria

+                 A             -     +                  B                    -   +                   C             -     +             D              -

Signifies outstanding over-   Signifies high level of   Signifies acceptable       Signifies poor overall       all effort and leading per-     overall effort and  a-      overall effort and aver-   performance and below                                     formance in the class.           bove average per-           age performance in the  average effort in the

      in the class.                          formance in the class.     class.                              class.











Newsletter (10%)

Newsletter reflects an unusual degree of academic excellence.  Color graphics boldly support the textual material.  The text convincingly and cogently explains the concepts by elucidating the news headline.

Newsletter is representative of above average quality. Newsletter adequately explains the concepts of the headline.  Chart(s) and Internet graphic(s) are present, but may or may not lucidly support the textual material.

Newsletter is average.  The concepts do not directly support the headline.  The graphic does not convincingly buttress the author’s point of view.  In fact, it’s not clear if the author does or does not have a point of view.

Newsletter is written in a manner making it below the desirable standards.  Errors can be identified.  Care and craftsmanship are not evident resulting in the fact that the report’s arguments are un- convincing.


Exercises (3x25%=


A =93-100



B  =83-86.99

B- =80-82.99


C  =73-76.99

C- =70-72.99


MyBiz-Lab writeups


Student’s answers were always thought provoking, relevant and grounded in the textbook.  Student’s comments led to further discussion by peers and were well received by the faculty member.

Student’s comments were meaningful and correct.  Sometimes the comments led to further discussion.

Student’s comments merely mimicked the thoughts and ideas of others.  Student’s answers were not always grounded in the textbook and were sometimes inaccurate.

Student was often negligent in completing the exercises.  The answers that were completed were invariably inaccurate and/or insufficient.





NOTE: The instructor will keep students apprised of assignment grades via the online class Grade book. Students are responsible for contacting the instructor if they do not receive any grade by 10 days after the assignment submission date.







IU Academic Policies 



School Vision

“We will offer programs of business education of the highest quality in our region. Graduates will exhibit a broad set of skills, derived from a balanced curriculum and actual business experience.  We will become a locally recognized center of business & economics research and an acknowledged resource for providing professional solutions to business problems and issues facing our service area.”

School Mission Statement

The Indiana University Northwest School of Business & Economics, a regional business school in the Indiana University system:

  • provides premier undergraduate business education to the citizens of northwest Indiana through AACSB International accredited programs;
  • offers balanced curricula based upon our distinctive competencies in leadership, teamwork and technology;
  • offers a work-friendly MBA program which focuses on executive leadership and teamwork;
  • serves both traditional and non-traditional commuter students in a richly diverse urban environment. 

We value high quality teaching and recognize that business and economics research, whether applied, basic, or teaching-related, is essential to that end. 


We are committed to promoting lifelong learning by offering business degrees and management development programs.  We are dedicated to sustaining the vitality and supporting the economic development of our region through encouraging our faculty and students to engage in the community.




Indiana University Northwest

School of Business and Economics




















Standards of  Professional Conduct


Governing Codes and Procedures

The rights, responsibilities, and conduct of students are defined and regulated by the Indiana University Code of Student Rights, Responsibilities, and Conduct.

The faculty in the School of Business and Economics follow specific guidelines set forth in the Indiana University Handbook, specifically under the section entitled “Code of Academic Ethics.”

The professional staff and the bi-weekly staff in the School of Business and Economics follow specific guidelines set forth in the Indiana University Professional Staff Handbook and the Indiana University Bi-Weekly Staff Handbook respectively.

School of Business and Economics Course Load Policy

Students should expect to devote at least nine hours per week to each three semester hour course – generally three hours in class and six hours for homework, term papers, and other assignments.  Some courses require more hours, and in some cases, the efforts may be concentrated during certain portions of the semester.

Faculty will not consider the number of hours that a student works – either on a full-time or part-time basis – in developing curricula.  Faculty will not accept outside employment as an excuse for inadequate performance or for late or non-completion of assignments.  Students who feel that they must devote many hours to outside employment should take fewer courses.


Additional Information 


The home page of Oncourse has links, video tutorials and several tips and updates to help you navigate the website. IU has prepared a reference page containing links to information about a variety of resources to help you function successfully in your online Oncourse class.

Right to Accommodation for Individuals with Disabilities

Indiana University is committed to creating a learning environment and academic community that promotes educational opportunities for all individuals, including those with disabilities. Course directors are asked to make reasonable accommodations, upon request by the student or the university, for such disabilities. It is the responsibility of students with documented physical or learning disabilities seeking accommodation to notify their course directors and the relevant campus office that deals with such cases in a timely manner concerning the need for such accommodation. Indiana University will make reasonable accommodations for access to programs, services, and facilities as outlined by applicable state and federal laws.

Campus support office:

Student Support Services, HH 239, (219) 980-6798
Student Support Services