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IU Northwest News

Meet Dorothy Frink, IU Northwest’s new admissions director


Her strategic vision is rooted in targeting the most receptive audience, touting academic strengths

Monday Jun 29, 2015


When Dorothy Frink was a college student, she served as a student recruiter, and often visited prospective students to talk with them about considering Manchester College, now known as Manchester University.

“I found that a lot of students, like myself, really weren’t as prepared for college as we should be,” she said.  

During those years, Frink talked to high school students about the importance of taking their SAT tests, about college preparatory courses, about what it takes to be successful in college. This mentorship role made such an impression on the Gary Roosevelt graduate that she suddenly found herself drawn to a career in the college admissions business.

Some 30 years later, Frink is still energized about getting students into college. In June, she joined Indiana University Northwest as the Director of Admissions and Strategic Recruitment. 

Of course, now at the helm of a university admissions operation, rather than simply mentoring teens, Frink’s goals are much larger and the stakes much higher. She’s interested in seeing students succeed, as always, but her broader vision is to see IU Northwest thrive as a university of choice. With a good team, whose activities are driven by data and backed by strategy, Frink is confident her team can recruit more of the students, of every age, who might consider attending a regional campus close to home.

Frink emphasizes that doing so requires a collaborative effort, not just among her own team, but university-wide. She is encouraged by the excitement she has seen from staff members of all departments who have expressed a desire to work more closely with the Office of Admissions.

Frink said she intends to familiarize herself with the culture and processes of IU Northwest and examine how the various units can contribute to the shared accountability that she believes is essential for success.

“Enrollment isn’t just the job of admissions,” she said. “I’ve heard people say it, but I want people to actually believe it and embrace it. We all have a part to play in either students being attracted to this campus or in staying here.”

While Frink admits that her list of ideas to consider implementing is long, she intends to be strategic in charting the course. Among the most pressing priorities, she said, are continuing to enhance the diversity of the campus, one of its greatest educational assets, and doing more to showcase the academic strengths of the campus.

Frink comes to IU Northwest from Purdue University Calumet where she served as Associate Director of Admissions and Recruitment for the past 12 years.  In her more than twenty years of experience working in higher education, she has worked with traditional, non-traditional and transfer students, as well as military personnel/veterans.

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