Tuesday Dec 17, 2013
In this age of digital communication, video commentary is becoming as prevalent as the written word and is increasingly being used in modern classrooms.
As part of the Department of Communication’s Media Theory and Criticism course, during the Fall 2013 semester, Eve Bottando, Ph.D. challenged her students to make complex arguments about social issues through the use of video collage, or a technique also known as “video mash-up.”
Kostadin Petroski developed this intriguing video:
“The main message that I want my audience to gain from my video is for them to ask themselves, ‘What is it that we really see in advertisements as consumers?’ ” Petroski said.
Bottando said this project helps students to think critically and to better understand media theory and criticism.
“These video mash-up projects serve as an example of the changing landscape of education and academic discourse through the use of multimedia,” Bottando said.
Topics of additional video mash-ups submitted to Bottando were broad, from the portrayal of working women over the years; the disaster response of Hurricane Katrina during the Bush Administration; to the interpersonal relationship viewers form with television characters.