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IU Northwest marketing professor to present lecture on March 26

Talk will center on trade imbalance in U.S. and its influence on national, state, regional economies

Friday Mar 08, 2013


Indiana University Northwest invites the campus and community to a lecture about trade imbalance in the U.S. from 10 to 11:15 a.m., Tuesday, March 26 in the John W. Anderson Library Conference Center, Room 105ABC.

School of Business and Economics Professor of Marketing and International Business Subir Bandyopadhyay, Ph.D. will present “Taking the Bull by the Horn: How to Reduce the Alarming Growth in Trade Imbalance of the U.S.”

In January 2010, President Obama pledged to double U.S. exports from $1 trillion to $2 trillion within five years. In his lecture, Bandyopadhyay will address such questions as, “Are we on our way to achieving this goal? What will it take to achieve this goal? Which countries and regions should we target for export growth? Will it improve our balance of trade? How does it influence the economy of the state of Indiana and Northwest Indiana?”

Bandyopadhyay will use his vast academic and corporate experience in North America, Asia and Europe to address how the answers to these questions have a direct influence on the well-being of the national, state and regional economies in the coming years.

Bandyopadhyay is the recipient of the IU Northwest 2011 Executive Vice Chancellor of Academic Affairs Distinguished Research/Creative Activity Award.

He obtained his Ph.D. in marketing from the University of Cincinnati in 1994. He also holds an MBA and a bachelor’s degree in Mechanical Engineering.

He has won numerous teaching awards including Best Teacher Award at McGill University, Royal Bank Teaching Innovation Grant in Canada, Trustee Teaching Award, Harris Bank Best Researcher Award and Mercantile Bank Teaching Award both at IU Northwest, the Bender-FACET Fellowship, and the Mack Fellowship from Indiana University.

He has research interests in e-marketing, retailing, brand management, nonprofit marketing, and global marketing.

He has published extensively in many reputed marketing journals including Marketing Science, Journal of Retailing, and International Journal of Advertising. His research has been funded by the Research and University Grant and CIBER grants of Indiana University, and by many companies and government agencies.

For more information, contact the School of Business and Economics at (219) 980-6633.

For information about parking policies at IU Northwest, including a new process for temporary permits, visit http://www.iun.edu/parking/parking-permits/index.htm.

About Indiana University Northwest -- What Matters. Where it Matters.

As one of seven Indiana University campuses, IU Northwest leads the region as the premier, urban campus dedicated to serving the needs of more than 6,000 students from the state’s most diverse and industrialized region. Committed to helping its local Northwest Indiana communities thrive, IU Northwest is best-known for providing a personal, quality and affordable education close to home.  IU Northwest positions its students to be leaders with more than 70 undergraduate, graduate and pre-professional degree options available from the College of Arts and Sciences, the College of Health and Human Services, the School of Business and Economics, and the School of Education. The campus is also host to IU School of Medicine-Northwest, which actively involves students in research and local healthcare needs through its four-year medical doctorate program. For more information, please visit www.iun.edu.

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