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Yllka Azemi portrait

Yllka Azemi

Visiting Assistant Professor in Marketing

Dunes Medical/Professional Building, Room 1123

Publications & Conferences


Azemi, Y. Ozuem, W. (Oct 13, 2017). ‘Online service failure and recovery strategies: A justice theory perspective’, Indiana Academy of Social Sciences 2017 Annual Meeting, Indiana. 


Ozuem, W. and Azemi, Y. (2017). [Forthcoming]. Digital Marketing Strategies for Fashion and Luxury Brands. Hershey, PA: IGI Global.


Ozuem, W. and Azemi, Y. (2017). [Forthcoming]. Online service failure and recovery strategies in luxury brands: A view from justice theory. In Ozuem, W. and Azemi, Y. (Eds.), Digital Marketing Strategies for Fashion and Luxury Brands. Hershey, PA: IGI Global.


Ozuem, W., Pinho, C. A. and Azemi, Y. (2016). User-generated content and perceived customer value. In Ozuem, W. and Bowen, G. (Eds.), Competitive social media marketing strategies (50-63). Hershey, PA: IGI Global.


Azemi, Y. and Ozuem, W. (2016). Online service failure and recovery strategy: The mediating role of social media. In Ozuem, W. and Bowen, G. (Eds.), Competitive social media marketing strategies (112-136). Hershey, PA: IGI Global.


Azemi, Y. and Ozuem, W. (2016). Service failure and recovery strategies: the mediating effects of social media, In N. J. Delener et al (eds.), Exceeding the vision: Innovate, integrate and motivate, GBATA, Dubai, pp. 35-39 (ISBN: 1-932917- 12-8)


Azemi, Y. and Ozuem, W. (2015). Social media and SMEs in transition countries. In Bowen, G. and Ozuem, W. (Eds.), Computer-mediated marketing strategies: social media and online brand communities (pp. 114-133). Hershey, PA: IGI Global.


Azemi, Y. and Ozuem, W. (2015), Towards an intersectional understanding of online service failure and recovery strategies, in N. J. Delener et al (eds.), Exploring the possibilities for sustainable future growth in business and technology management, GBATA, Peniche/Lisbon, pp. 36-42.


Ozuem, W. and Azemi, Y. (2014), Social media and SMEs: The drivers of success for market expansion in transition economies, in N. J. Delener, et al. (eds.) Managing in an interconnected world: Pioneering business and technology excellence, GBATA, Baku, pp. 446-453 (ISBN: 1-932917-10-1).


Ozuem, W. and Azemi, Y. (2014), Internet banking adoption in the emerging markets: the case of Kosovo’, in Financial challenges of growth, sustainability and visionary progress of the regional economy, Albanian Centre for Risks’s sixth International Conference for Risk, Tirana, pp. 159-166.


Ozuem, W. and Azemi, Y. (2014), Imagining an alternative digital divide: Reflections on digital books, in Role, competences and responsibilities of public institutions on generating new scope towards European Integration, University College of International Management Globus, Prishtina, pp. 303-309.


Ozuem, W. and Azemi, Y. (2013), The utilization of social media for expansive marketing strategies among SMEs in transition countries, in Public policies and the environment for business development in the regional countries, University College of International Management Globus, Prishtina, pp. 14-24.


Azemi, Y. (2012), Investigating the impact of pricing strategies on customer acquisitions: The case of private universities in Kosovo’, in Globalization, development, public policy and management: A business development perspective, University College of International Management Globus, Prishtina, pp. 24-25.

WORKING PAPERS

Azemi, Y., Ozuem, W., Lancaster, G. and Howell, K. E. ‘‘An exploration into the practice of online service failure and recovery strategies in the Balkans’, under review at the European Journal of Marketing.

Azemi, Y. and Ozuem, W. ‘Service recovery strategy in the Balkans banking sector: an exploratory study’ to be submitted to Qualitative Market Research: An International Journal.

Azemi, Y. and Ozuem, W. ‘Online service failure and recovery strategies: A justice theory perspective’ to be submitted to Journal of Strategic Marketing

Azemi, Y. and Ozuem, W. ‘Understanding Failure and Recovery Strategy’, to be submitted to IGI Global.