Indiana University Northwest
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Subir K. Bandyopadhyay portrait

Subir K. Bandyopadhyay

Professor

Dunes Medical/Professional Building, Room 1116

Research

"Developing and Validating AFFINITY: A New Scale to Measure Consumer Affinity towards Foreign Countries," (Subir Bandyopadhyay, Nittaya Wongtoda, and Gillian Rice), Journal of International Consumer Marketing, 24 (2012), 147-167.

“Measuring the Impact of Inter-attitudinal Conflict on Consumer Evaluation of Foreign Products” (Subir Bandyopadhyay, Nittaya Wongtoda, and Gillian Rice), Journal of Consumer Marketing, 28, 3 (2011), 211-224.

"A Dynamic Model of Cross-Category Competition: Theory, Tests and Applications", Journal of Retailing, 85, 4 (2009), 468-479.

“Does Attitudinal Loyalty Influence Behavioral Loyalty? A Theoretical and Empirical Study” (Subir Bandyopadhyay and Mike Martell), Journal of Retailing and Consumer Services, 14 (2007), 35-44.

“Does Brand Loyalty Influence Double Jeopardy? A Theoretical and Empirical Study” (Subir Bandyopadhyay, Kunal Gupta and Laurette Dube), Journal of Product and Brand Management, 14/7 (2005), 414-423.

“Comparing Double Jeopardy Effects at the Behavioral and Attitudinal Levels” (Subir Bandyopadhyay and Kunal Gupta), Journal of Product and Brand Management, 13, 3 (2004), 180-191.

"Advertising Competition Under Consumer Inertia” (Subir Bandyopadhyay and Bibek Banerjee), Marketing Science, 22, 1 (2003), 131-144.

“A Country of Origin Analysis of Foreign Products by Indian Consumers” (Subir Bandyopadhyay and Bibek Banerjee), Journal of International Consumer Marketing, 15, 2 (2002), 85-109.

"Is Television Advertising Good for Children? Areas of Concern and Policy Implications" (Subir Bandyopadhyay, Gurprit Kindra and Lavinia Sharp), International Journal of Advertising, 20, 1 (2001), 89-116.

“Incorporating Balance of Power in Channel Decision Structure: Theory and Empirical Applications” (Subir Bandyopadhyay and Suresh Divakar), Journal of Retailing and Consumer Services, 6 (1999), 79-89.

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